By Felix Cavaliere
It’s that time of year again and Movember is upon us. Movember is the annual event which involves the growing of a moustache during the month of November. It is a global charity and it focuses on raising awareness of men’s health issues to help men live happier, healthier and longer lives. Hopefully, by the end of November there will have been a huge amount raised in sponsorship for the charity.
So when did Movember begin?
Back in 2003, a group of friends decided to go out for a beer in Melbourne, Australia, and the idea behind Movember was born. As the moustache was no longer in fashion they wanted to know if they could bring it back. Initially, they had around 30 guys to take on the challenge, but at that time they didn’t manage to raise any funds. So in 2004 they started to raise awareness for prostate cancer and men's health, and from 30 participants they grew to 450 and succeeded in raising $43,000.
Fast forward to 2016 when the global campaign managed to raise over $80 million with more than 325,000 participants joining in the hairy fun.
How do I become a MoBro?
Very simple! Grown your own ‘tache’ this November and get your friends, family, work colleagues or anyone who can sponsor you to start raising money for a great cause.
If you make your way to the Movember website, www.movember.com, you can find plenty of suggestions on how many other organisations support Movember within a workplace.
Need some ideas?
The Movember Foundation is the only charity tackling men’s health on a global scale their goal to “stop men dying too young”. This year they are also encouraging women to get involved by expanding their charity to embrace “the sweaty Mo” short for “Move”. The idea is that all genders and ages can set a distance goal at the start of the month and through November walk, run, cycle or swim to achieve it raising money for men’s health through sponsorship at the same time.
Also, this year Big Business is getting involved L’Oreal have brought out a beard, face and hair wash called Men Expert and are using the tag line: ’L'Oreal Men Expert because men's health is worth it” and during the campaign, L'Oreal will be donating a portion of their profits to the Movember Foundation.
Also, to celebrate the star studded release from 20th Century Fox of Murder on the Orient Express the campaign is using the catch phrase
“Grow a Mo like Poirot” !--