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Social Media in The Pattaya Trader

Which Social Media Platform is Right for Your Business?

Part Three

Welcome to the third and final installment of our blog post. Readers will perhaps remember the two before, where we looked closely at the reasons for using certain social media platforms.

In case you missed the first two parts then you can read them part 1 and part 2 here.

As a round up we have taken a look at the following platforms and tried to explain which might suit particular businesses:

  • Facebook

  • Twitter

  • Instagram

  • LinkedIn

This time out we will turn our attention to YouTube and Snapchat.

YouTube

The way that we like to receive information has changed dramatically over recent years.

Once upon a time it was all text, text and more text; however, thanks in no small part to video hosting sites like YouTube this has all changed.

Of course YouTube is not a newbie to most people. In fact, you would have to have some serious techanicalogical issues not to have been aware of this mega-giant video site before now.

YouTube was born in Feb 2005, well that’s at least when the domain name “youtube.com” was activated. Google was very quick to spot the potential of this powerhouse of video sharing and acquired the company for the not-insignificant sum of $1.65 Billion USD less than 18 months after its inception.

You might not be aware of the fact that YouTube is actually the second biggest search engine, behind Google itself.

Here’s a smattering of other YouTube stats:

  • During 2015, the 18-49 age group spent 4% less time on conventional TV, while at the same time YouTube viewing figures rose by a staggering 74%

  • YouTube is available in no less than 88 different countries

  • 400 Hours of YouTube video are uploaded every single minute of the day

  • Over half of the YouTube views come from mobile device users

  • Viewers who watch ads to completion (or at least 30 seconds) are 23 times more likely to take positive action over non ad viewers

The platform makes it very easy for users to upload and share videos. Even if you don’t upload videos you can still share any videos to practically any other social platform.

YouTube is perfect for businesses who:

  • Want to drive large volumes of traffic to their website

  • Gain brand advocates

  • Rank higher on search results pages

  • Establish themselves as an authority

  • Gain access to an international audience

  • Have an interest in creating viral marketing content

  • Advertise “in-stream” of other peoples videos

  • Create valuable “how to” type content

Business users who want to get ahead are switching to video format in their droves. Gone are the days when you could just put up a written piece of content and expect it to achieve.

Realtors are a classic example of business types that have made the switch over to the video format. Properties that have a 360 type walkaround get between 20 and 30 times the number of views, making this a winning formula for sellers.

Other companies that provide technical information are also found on YouTube. These businesses work hard to create “explainer” or “how to” type content that makes it easy for viewers to digest.

Snapchat

The days of just using Snapchat to send images to your friends are over, with the platform being recognized as a highly effective business marketing tool.

If your potential client belongs to the group referred to as Generation Z then you can’t afford to ignore the power of Snapchat. Put simply, if you want to reach 12-34 year olds then Snapchat is your friend.

An amazing 71 percent of people born after 1995 use Snapchat on a daily basis, with just over half of these users visiting the app more than ten times in the space of 24 hours.

For those who are wondering what Snapchat is then here is a brief overview:

  • Snapchat is available for both Android and IOS as a mobile application

  • One of the concepts is that photos and videos that are shared are only available for a short-term basis

  • The key take-away for Snapchat is that it delivers instant communication through videos or images

Businesses that have a new product or are launching a new service can really benefit from the “live & now” feeling tha Snapchat generates.

Harnessing the power of Snapchat will allow you to legitimately build up the hype and anticipation of your brand. Remember, visitors might not be accessing your website every day; however, it is very likely they will be seeing your messages on Snapchat.

McDonald's is one such company that has used the power of snap to increase awareness in new product ranges. You can also use Snapchat to promote an upcoming event or meeting. It’s been proven that over two-thirds of people are more likely to purchase tickets to an event after watching a live video stream.

Snapchat Conclusion

Engaging with followers is key to success on Snapchat. You can’t simply just open an account and leave it to fend for itself.

If you do have information that is aimed for the younger demographic then it’s likely you will see positive results from using this platform properly.

Which Social Media Platform is Right for Your Business? - The Wrap Up

Many business owners tend to stick with marketing on the platforms that they use themselves. Whilst this is okay, you do run the risks of not connecting properly with your target customer.

Try to think about who they are and how they consume their information. Also think about how you can deliver your brand message to these potential new customers.

Whichever platform or platforms you use it is important to have a robust strategy. Planning out the posts that you are going to work on over the course of a month is definitely well worth the effort. In most cases it is fairly obvious that you have put in the ground work!

Hopefully you have gained an insight into platforms that you could use. Be sure to let us know what your experiences are.

If you want me to cover a specific topic then please drop me an email - I’m normally found at glenncowan@voovagroup.com.

Until next time - Good luck!