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Why You Should Consider Outsourcing Your Search Engine Optimisation


It is common knowledge that the internet is ruled by search engines. Most web users will visit sites like Google, Bing and Yahoo multiple times every day. The latest statistics show that over 95 percent of searchers will visit sites located on the first page of search engines, with the top three ranking websites getting the majority of this traffic. Hardly earth-shattering news, just clear confirmation of what most already knew.


As the search engines become smarter and provide more relevant websites to searchers, there is, in theory, no longer any need to venture beyond the first page. This means if you want to succeed online, you should consider outsourcing your search engine optimization (SEO) to dedicated professionals who can help your website reach the top of the search engines for your desired keywords.


What is SEO?

The basics of SEO is to improve your websites visibility in the search engines when potential clients search for a specific term related to your product or services. Achieving high organic rankings in the search engines is the best advertising tool on the internet today.


SEO will bring targeted traffic to your website allowing you to build a stronger customer base, which is essential if you want your online business to succeed.


Why You Should Consider Outsourcing

SEO experts have a deep understanding and knowledge about how the search engines work and have the ability to increase a website’s rankings using ethical methods involving both on-site and off-site SEO techniques.


They can enhance the look and feel of your site, helping to create engaging content that will make the customer interested in your product or service. They also promote your website over the internet through a range of different services such as article submissions, link building, press releases, social media, social networks, business directories and guest blogging, helping your site to become an authority in its niche.


SEO companies are also experts at finding the right keywords to optimize, based on what they know people are searching for. Keyword research is paramount for any online success. You need to find keywords that have a high amount of monthly searches, yet relatively low competition from other websites. No easy task for the amateur or the busy professional with too much else to worry about.

Further reasons for outsourcing:

  • Training your own employees to use SEO techniques will use up many resources. Outsourcing your SEO will be much less costly than building and training a new department from scratch.


  • The major search engines such as Google, Bing and Yahoo are constantly updating their algorithms and changing the way they display search results. This constant evolution makes it hard for people with little or no experience to keep up.


  • Online marketing is an extremely competitive field and therefore you need the best people in your corner when it comes to SEO. Outsourcing your optimisation needs to experienced companies will give you that edge over your competition.


If you feel that you would benefit from the help of a professional SEO company, you need to choose a company that is respected in its field. Avoid any companies that promise overnight success as SEO is an ongoing long-term internet marketing technique, and reputable companies will not make such a promise.


PPCNSEO is a Pattaya-based international web design and SEO company that has built a great reputation, both for their professionalism and achieving results. If you are struggling to bring targeted traffic to your website and would like some assistance, PPCNSEO are here to help you (see their display advertising in the Trader for more information)