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Effective Marketing for the Realtor Wanting More Business

By Glenn Cowan

PART ONE - SOCIAL MEDIA

The real estate market in Pattaya has been under pressure in recent times and new agents seem to be popping up all of the time. Combine this with the dramatic events of the Russian currency slide and you can see why a great many agents are struggling to even tread water right now. However, it doesn’t have to be all doom and gloom. Perhaps it is worth asking yourself, this pertinent question.

Are you doing enough of the right marketing?

Many realtors will automatically respond with a yes, of course we are. But, very often that’s a stock response and doesn’t reflect the reality.

So, what is the right marketing?

Well, here we will take a look at some of the ways that you can get your business in-front of ready to spend customers. These are the ones you must reach out to (before your competition does). Remember very often you are competing with other businesses in your area that have pretty much the same property listings, at much the same prices.

 

So what is going to separate you from your competitors?

If you are about to reply something along the lines of “your customer service” then please take a step back for a moment. Remember, at this point your “new customer” hasn’t found you and cannot testify to exactly what customer service you are going to offer (or not), as the case might be.

First you must engage with your new potential client. Easy, huh?

Given that everyone is on social media these days you would be right in thinking that this is a great place to start. However, we probably need to slow down a touch, before we join the hordes of boring realtors who only bother to share property posts. Let’s take a quick look at some of the best social media channels for the realtor who wants more business.

  • Facebook

  • Twitter

  • Pinterest

  • YouTube

  • Google+

  • LinkedIn

All of these channels offer something a little different from the next. However, they all share the ability to drive volumes of traffic to your website, providing they are managed correctly!

[Spoiler Alert] Without question, Facebook is the powerhouse of social media. But, are you maximizing your channel, or are you just simply posting countless new properties and boring people to death.

# FACT - While people might click on a picture of a house or condo out of “interest”, very, very few of them will engage with the post.

Put simply:

  • They won’t comment on it

  • They won’t share it

So what are they going to do? On the whole, not a lot!

If you are one of these realtors that pump out property listing after listing then now is the time to stop and review what you are doing…..Of course, there is a value for directly marketing your properties; however, this is most likely to be your website, rather than a social media channel.

What is the Answer?

Ideally you want to attract people to your business at the early stage of their “buying cycle”.

If you are able to do this then there is less chance that they will be shopping around all of the other real estate agents (who have the same properties).

Imagine for a moment, a potential client who doesn’t know much about the area. Maybe they need to find out about schools, hospitals, where to eat, what’s on when and generally more about the new location that they plan to live in. Hitting them with a barrage of property listing just won’t work - you need to give them useful information that will help them to make a decision about where they (and their family) are going to live.The clever realtor will have this information on their website already, most likely in the form of high quality blog posts.Best practice suggests that this is the key info that you want to share with potential new clients This is the content that people engage with, they share it (if it is valuable), they comment on it, (if it is valuable) and most of all, they will be reading it on your site.So take action now and change the way that you are marketing on the biggest social media network!

Post At Least Four Times Per Week

Plan to post at least four times per week and make sure that three of them are your information blog posts. Only one post should be a property listing.If you don’t have enough blog posts, or the information isn’t at the required quality level then you had better get some, and fast!

Make sure your blog posts have professional call to action (CTA’s) points in them. This way, when the reader is happy with the information that they have seen they are then able to go directly to your sales landing pages for the particular area of interest.

If you have some form of property system in place then this will also help as you can invite the reader to leave their email details and be updated when new listings match their criteria. The big difference with this approach is that you are now providing useful, valuable, high quality information to a potential new customer. When they are ready to make an enquiry they will be more confident in the standard of information that your website provides.

Share Your Posts Into Relevant Groups

Okay, so you have posted onto your Facebook page - job done? Not quite, there is still a little more you can do.Remember, the people that will see your post on your Facebook Business Page are people that like your page already.Now you need to reach out to people who don’t know you.

There are hundreds if not more groups on Facebook that you should be active in. You need to join as many “relevant’ groups to make sure you are spreading your information as far as possible.Don’t just join the groups that are local to you. Think about where your next potential client might be and what sort of groups they might be interested in.

Sounds a little daunting? Well if you want to stand out in a very busy market place then you need to do work smarter than your competition.Of course, you don’t have to do all this alone. Why not enlist the assistance of a professional social media marketing agency to give your business the boost that it deserves?

Stay tuned for next month's article, where we uncover some great tips for getting more from the other social media channels. Till then, good luck!

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Get addicted when you’re young.

Get addicted when you’re young.

This came to mind watching young and middle-aged farangs in Walking St. I wondered how many of them had a regular savings habit and how many just squandered their earnings as they came ? Let me ask you how many retired people you know who have no regular savings and just get by on state pensions from their country of origin? If they had been forced to make pension contributions while working, then their golden years would not be impoverished ones.

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Last Will and Testament

Last Will and Testament

The Last Will and Testament is a declaration of intent concerning disposition of your assets or other matters which shall take effect, according to law, after your demise.

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AMAZING DEALS ON LAND AND PROPERTY

AMAZING DEALS ON LAND AND PROPERTY

If you’ve ever wanted to live directly on the beach look no further than this fabulous 3 level home located at a great Waterfront location in Na Jomtien. Boasting 6 magnificent bedrooms and bathrooms 2 living rooms and a stunning sea view swimming pool it is set in beautiful landscaped gardens and is available complete with luxury furniture, fixtures and fittings.

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If you have a Thai wife-Face Reality.

If you have a Thai wife-Face Reality.

Many “farangs” living happily in Thailand, with a young Thai wife and small children, live with their head firmly in the sand. Some are afraid to look at their future and what will happen to their children when they pass away.

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City Garden Tower - New Sales Office

City Garden Tower - New Sales Office

The Global Top Development, City Garden Tower is a centrally-located luxury condominium that is setting new standards in design and sophistication for city living in Pattaya. City Garden Tower’s high-rise domination of the Pattaya skyline is both awe inspiring and inviting at the same time.

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Costs Costs and more Costs

Costs Costs and more Costs

There is forever a debate in our industry about costs, whether it’s the cost of advice, the cost of products or the cost of investing.

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Starting a Blog in 2017!

Starting a Blog in 2017!

As avid readers of the Property Trader, I am sure I don’t need to remind you that we have been covering how to market a new business in 2017. Following on from the last two posts, “Essential Marketing Guide to Starting a New Business in 2017” & “Why PPC Marketing Makes So Much Sense in 2017!”, we are now going to take a look at starting a blog . So first thing’s first, it is probably sensible to examine what actually constitutes a blog.

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Pattaya Property

Pattaya Property

There are many outstanding property developers in Pattaya with an incredible portfolio of projects in all areas across the city. The demand for an ocean view has not waned, but there is also a growing requirement for condos and houses in the city.

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Why PPC Marketing Makes So Much Sense in 2017!

Why PPC Marketing Makes So Much Sense in 2017!

You might remember that in last month's edition we explored the subject of “Essential Marketing Guide for Starting a New Business in 2017”. As promised, this article is a follow up to that feature, only this time we are going to explore the key benefits that a PPC campaign can bring.

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I Thought New Nordic’s Castle was a Crazy Idea

I Thought New Nordic’s Castle was a Crazy Idea

It’s a horrible feeling, but I’ve become totally apathetic about Pattaya real estate. Perhaps “jaded” or “over-exposed” or “saturated” are better words to describe how I feel. Indeed, condo sales pitches are inescapable here in Fun City. From every billboard, magazine and radio station the offers come.

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