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A Marketing health- check list for your business

By Matias  Berra
 
As we approach the  end of the low season,local business are now focusing on preparations  for the high season on the horizon. In the past decade the importance of having a website that attracts, engages and helps people has become a key factor in these preparations. However your marketing should have a broader spectrum than just that one aspect and before the high season really kicks off see how you score on a Marketing health check list.
 
Here’s what you need to start thinking about to ensure your business makes money next year:
 
Focus on what works:
Well of course, why start investigating the new and unknown when you can always rely on a well established print magazine like The Pattaya Trader! We are Pattaya’s number one magazine for expats with a huge access to a diverse set of demographics. The Trader is the perfect option for getting your business noticed.
 
Here are some of the impressive numbers that we have managed to achieve through 15 years of hard work, if you are a business looking for the ideal advertising platform, keep this in mind:
 
  • Longest running magazine in Pattaya 
  • 160 Exclusive distribution spots covering the entire city
  • Over 32,000 engaged readers, our closest competitors don't even come close
  • We offer a full suite of advertising options from cover stories, full, half page to box and banner ads on our official website
  • We regularly share the adverts and articles on The Trader’s Facebook page
  • Our expert team of designers can design all your Ads free of charge in case you can’t provide your own
 
Keep in mind the exposure you will enjoy on one of Pattaya’s top websites, I am ofcourse talking about http://www.pattayatrader.com/, with thousands on unique hits everyday, joining forces with the Trader Magazine is a sure way to be noticed in pattaya. Don’t forget:
 
If you’re not in the Trader, you’re not in Pattaya
 
 
The future is here: Embracing Digital Marketing
 
First things first: The Rise of mobile
One thing I have to make clear from the start, everything I mention from now on applies much more to mobile devices (phones, tablets etc)than to traditional computers.. People have changed the way they consume information and there are now more people accessing the internet from their mobile devices than actual computers. This is huge,as it basically means marketing and business/customer relations have changed to a new, never-before seen, level of personal interaction. 
 
There;s never been a better time to engage your customers and gain valuable clients, 24-7 worldwide! Let’s see what you need to be doing to ensure your business is visible across billions of digital screens all over the globe: 
 
SEO
Search Engine Optimization is the process by which we help Google and other search engines find your website. Having a highly optimized website is a must if you want people to find it. Do not forget, Google receives more than 3 billion search queries EVERY DAY - there are people out there looking for your product/service but is your website easy to find? 
 
Know your keywords: This is key to a successful SEO campaign and  it’s not as hard a task as you might think. Here is the trick: If you were a customer trying to buy a product that your business sells, what would you type in Google to find it? Well, these are the terms and words you want to use for your SEO as these are the keywords that will make you money.
 
“Never forget, making money in the digital era is all about the same simple process:  Measure, analyze, improve.
 
Measure everything: SEO is not an art, it’s a science.  Thanks to Google analytics, there is nothing on a webpage we cannot measure. From the number of people that actually land on a page, the time they spend there, where are they focusing their attention, the buttons that get clicked the most. the lists just goes on and on. 
The one thing you need to know is that by measuring every single interaction that happens from your site you can,with just a few small  changes, turn you normal site into a mean,lean.selling funnel for your product. 
 
 
Content marketing in the digital era
Having a blog on your website is a great tool it allows you to build a strong community, present yourself as an expert in your field and use the power of content and social media to showcase your business to the entire world.
 
Creating good quality content that does well online and proves useful to your community (made up returning and potential customers) can indeed be difficult, but there are steps you can follow in order for your content to have more impact. 
 
Engagement and relationship building with your audience is one of the most important factors that will dictate whether your business succeeds or fails in the online world. Ask questions, write directly for your audience, what do they want to know about? Show them that you are the expert in your industry and that informing them is your priority 
 
Storytelling is key to increasing engagement and interaction with your customers, and ultimately, ensuring your online business grows beyond what you thought would be possible.
Use social networks to show your work and knowledge. Thanks to Google, Facebook and other content sharing platforms, social signals i.e how much people interact, share and like your content online, have become a ranking factor in Google search engine and are major traffic generators. 
 
**DO NOT EVER FOCUS EXCLUSIVELY ON SALES, people have enough annoying online marketers bombarding them with thousands of offers and special sales on social media and through their email, you don’t need to be another one of those annoying people.  
 
Your blog will make you money because people know you are the expert in your field thanks to the amazing, useful and beautifully designed content you regularly create.  They can tell through your content that you know what you are doing and (next time they need some help) will think of you first as the expert.
 
 
Social Media Marketing
As a respectable online marketeer I have to remind you to always stick to the social network that works for you i.e the one your potential customers like to use. : 
 
Make sure your business is represented and engages with your community on Facebook and Google+ (because you get a few advantages when it comes to Google search if you are active on this social network)
 
Apart from that, Facebook (with it’s 1.35 billion users) is the marketing tool of the future and should become your main focus. Considering the fact that over 90% of mobile device users in Thailand will check their Facebook accounts multiple times every single day, there’s absolutely no reason (unless you don’t want to make money) not to be promoting your business on the social media Goliath.
 
 
Google Adwords
Have you ever noticed all the links to websites that appear above and on the sides of Google Search Pages (also known as SERP’s) well my friend, those are the Search Network Ads! 
 
Each single one of these links are paid advertisements that reach you on your desktop and mobile version of Google search, and are a very powerful tool for attracting potential customers to your business (without having to work hard to get to the top of Google organically).
 
Given the immense power Google has to drive customers and money into any business, it is extremely important for you to learn to use it well. Remember, for all the power that this system has to bring customers to your site, if your campaign is not set properly, it could also mean thousands upon thousands of wasted dollars. 
 
For most corporations and organizations that wish to remain competitive in our ever more internet-based world (the fact that people are increasingly buying using mobile devices makes Google even more powerful and profitable tool) hiring an in house Google Adwords advertiser is becoming standard practise.
 
If your business does not have an Adwords expert then start asking around for an agency that offers Adwords management.If done well, there’s nothing more powerful than this which can reach billions of potential customers.
 
 
What should you take away from all of this?
Things do indeed move fast, marketing, advertisement and the general day to day activities of most business are steadily (if not completely) moving away from traditional practices into the the digital/online world.  Never forget it is not the strongest, but the most adaptable that will survive during these dynamic, fast-paced technological times. 
Are you preparing and adapting accordingly?  Or will your business just join the never-ending list of ventures that failed to see the changing trends of the future? Get ready, be prepared, dinosaurs die the quickest during times of change, and the future is certainly here. 
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Hotels versus shared accommodation

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Growing up, my family and I ate take out Chinese food at least 3 times per month. My mother would send me to this tiny little shack next to a strip-mall called Moon Palace and I’d pick up various sundry bags filled with those cool little takeout Chinese food cartons.

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Another day dawned as golfers descended en masse on the Phoenix Gold course. The Lakes & Ocean nines were the allotted combination for a field of 116 keen but apprehensive players, including a good turnout of 18 Ladies.

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After all the pre-season hype the time had come for the Unixx – TR-Motorsport Racing team to take its rightful place in the Supercar Class of The Thailand Super Series.

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Want to see Whale Sharks while diving in Thailand ?

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I just came back from my best diving experience in Thailand ever. I went with Sail Rock divers, Kho Phagnan and would certainly recommend them.Choosing a good diving center is the first step towards having an amazing diving experience.

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88 players, including a good field of 14 ladies, made the short journey to the Phoenix course, where we played the Mountain & Ocean combination.

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In keeping with the “environment” theme of this month's Pattaya Trader magazine we wanted to cover a handful of sporting stadiums that have taken the decision to go green.

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If you have been following the news over the past few years you will know that coral reefs worldwide are dying. Coral bleaching is a phenomenon that is happening all around the world at a speed never seen before, Pattaya has not been spared either.

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The last Wednesday of the month rolled around, with a good turnout of 126 players, which included 12 Ladies, for the 3rd PAGS Tournament of 2017.

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Growth rate in Thailand

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When buying a property in Thailand, one of the stipulations is that you will need to bring the money in from overseas. There are plenty of ways to do this but getting the best rate is key. Since you will bring in a large mount of money for the purchase of a property, every percentage point of exchange rate change will cost or save you a good deal of money

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Business news in brief

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Due to an improving economic recovery that will undoubtedly spur spending, Thailand's household debt is expected to rise next year and possibly for the next few years. Credit card use will be one of the factors behind the expected increase according Kasikorn Research Center (KResearch).

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LETTERS FROM READERS

LETTERS FROM READERS

Hi Pattaya Trader – Thank you for an always very interesting read. Is there any way you could publish this – I would dearly like to help the Mabprachan Animal shelter – I know they are not the only ones looking after stay and abandoned animals, but they have my undying gratitude for the way they helped me Yours very sincerely, Rick Walton Soi 11 Thappraya Road Jomtien 0892 465 210

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Five important things to know before buying or building a swimming pool at your house in Thailand

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TRENDS FOR BEDROOMS IN 2017

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Bathroom designers tell us that 2017 is going to be marked by the return to the organic and all-natural. Bathroom style”s direction will be: super clean colours, seamless lines and useful, simple arrangement of space with the dash of natural coziness and elegance.

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TRENDS FOR 2017

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Top tips for the DIY enthusiast wishing to add a little Luxury

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Luxury Properties

Luxury Properties

What constitutes a luxurious home? Is it the location, or perhaps the design and build? Or is it a spacious grand villa with expansive land and manicured lawns? Perhaps a state of the art penthouse apartment in a swanky condominium? There is no definitive answer as everybody’s taste is different and what to some people might be the ultimate in luxury, to other people might be an over furnished and cluttered living space.What cannot be disputed, however is that the location can add that extra zing to any type of property.

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Ten tips to increase the value of your property

Ten tips to increase the value of your property

Research has confirmed what many have suspected: that the differentials between a top-end property and a truly luxurious one are increasing.

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Common mistakes agents make

Common mistakes agents make

Competition is stiff in the property world. If you don’t provide your client with the best possible service, they could go elsewhere. We have selected some of the industries faux pas for you to take heed of.

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Savvy Gardening for Balcony Spaces

Savvy Gardening for Balcony Spaces

Living in a condo or an apartment does bring its challenges to growing plants and forming a green haven outside your window. But it does not necessarily mean that it is impossible to have a great garden full of colour.

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Using Technology In Your Home To Save Energy

Using Technology In Your Home To Save Energy

In this month’s Green Property Trader we thought it would be a good idea to highlight how new technology can save energy around the home and be a good investment. At present this sort of technology is usually used to bring a Wow factor to your home but to coin a regularly used phrase in the property world :ROI (Return on Investment), this technology can be used to conserve energy in the home and save money.

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MAKING THE MOST OF A SMALL SPACE

MAKING THE MOST OF A SMALL SPACE

Doing any kind of DIY or home improvement can either be a great boon to your property as an investment or a complete disaster needing costly corrections.The main thing to consider in any refurbishment is planning.

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5 Reasons Why Your Business Should Be Using Banner Advertising!

5 Reasons Why Your Business Should Be Using Banner Advertising!

Getting ahead in business nowadays very often means doing the things that your competitors aren't doing .When it comes to websites and digital marketing there are nearly always things you can do to help raise the profile of your business and generate more enquiries.

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Get addicted when you’re young.

Get addicted when you’re young.

This came to mind watching young and middle-aged farangs in Walking St. I wondered how many of them had a regular savings habit and how many just squandered their earnings as they came ? Let me ask you how many retired people you know who have no regular savings and just get by on state pensions from their country of origin? If they had been forced to make pension contributions while working, then their golden years would not be impoverished ones.

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Last Will and Testament

Last Will and Testament

The Last Will and Testament is a declaration of intent concerning disposition of your assets or other matters which shall take effect, according to law, after your demise.

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AMAZING DEALS ON LAND AND PROPERTY

AMAZING DEALS ON LAND AND PROPERTY

If you’ve ever wanted to live directly on the beach look no further than this fabulous 3 level home located at a great Waterfront location in Na Jomtien. Boasting 6 magnificent bedrooms and bathrooms 2 living rooms and a stunning sea view swimming pool it is set in beautiful landscaped gardens and is available complete with luxury furniture, fixtures and fittings.

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If you have a Thai wife-Face Reality.

If you have a Thai wife-Face Reality.

Many “farangs” living happily in Thailand, with a young Thai wife and small children, live with their head firmly in the sand. Some are afraid to look at their future and what will happen to their children when they pass away.

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City Garden Tower - New Sales Office

City Garden Tower - New Sales Office

The Global Top Development, City Garden Tower is a centrally-located luxury condominium that is setting new standards in design and sophistication for city living in Pattaya. City Garden Tower’s high-rise domination of the Pattaya skyline is both awe inspiring and inviting at the same time.

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Costs Costs and more Costs

Costs Costs and more Costs

There is forever a debate in our industry about costs, whether it’s the cost of advice, the cost of products or the cost of investing.

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Starting a Blog in 2017!

Starting a Blog in 2017!

As avid readers of the Property Trader, I am sure I don’t need to remind you that we have been covering how to market a new business in 2017. Following on from the last two posts, “Essential Marketing Guide to Starting a New Business in 2017” & “Why PPC Marketing Makes So Much Sense in 2017!”, we are now going to take a look at starting a blog . So first thing’s first, it is probably sensible to examine what actually constitutes a blog.

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Pattaya Property

Pattaya Property

There are many outstanding property developers in Pattaya with an incredible portfolio of projects in all areas across the city. The demand for an ocean view has not waned, but there is also a growing requirement for condos and houses in the city.

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Why PPC Marketing Makes So Much Sense in 2017!

Why PPC Marketing Makes So Much Sense in 2017!

You might remember that in last month's edition we explored the subject of “Essential Marketing Guide for Starting a New Business in 2017”. As promised, this article is a follow up to that feature, only this time we are going to explore the key benefits that a PPC campaign can bring.

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I Thought New Nordic’s Castle was a Crazy Idea

I Thought New Nordic’s Castle was a Crazy Idea

It’s a horrible feeling, but I’ve become totally apathetic about Pattaya real estate. Perhaps “jaded” or “over-exposed” or “saturated” are better words to describe how I feel. Indeed, condo sales pitches are inescapable here in Fun City. From every billboard, magazine and radio station the offers come.

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Is Your Business Addressing The Pink Baht?

Is Your Business Addressing The Pink Baht?

Thailand attracts visitors for many reasons: the glorious climate, the fabulous sandy beaches, the exotic islands, the sumptuous food, and the fascinating friendly people.

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